Starting a Dance Store

Starting a dance store can be an exciting business opportunity for dance enthusiasts. Here are several tips for you so you don’t get to neglect several important matters.

You might not be aware about this very much but it is a fact that there are really a lot of potential customers looking for a store that exclusively specializes in selling dancing shoes, shorts, boots and other dance-related items.

Besides, those who love dancing and who do it regularly, whether professionally or as a hobby are always on the constant lookout about where they can buy dance products that they need for themselves and even for their friends and colleagues who share the same interest.

A dance store is typically similar to other clothing stores but the main difference here is that dance stores only sell materials and items that focus solely on products related to, you guessed it, dancing. As with other stores, dance stores are also divided in several sections and you will see shirts, socks, shoes, boots, sneakers, shoe bags, and even dance instructional DVD’s plus many more.

If you are contemplating about starting a dance store, there are a few reminders you should know before opening your own store. First, you should know about who your potential clients are and try to estimate how many of them might be interested to purchase products from you. Along with that, you should also consider the location where you will be putting up your actual store. It is actually advisable for you to select a location near universities or even near dance studios and dance coaching centers. Obviously, this can be a wise move and this could provide you a ready market. If you are able to meet people’s expectations and you can provide them with the best service and the best products, some of your customers will surely visit you more frequently and they might even refer you to those that they know.

Of course, this will only happen in the long run if you persevere during the early stages of the business. As most of us know, there are really few businesses that have achieved success overnight. It really doesn’t work that way and as you start your dance store, you might experience a lot of challenges and frustrations. However, if you have clear, realistic and specific goals, it’s more likely that you will definitely build your own following afterwards.

Of course, one of your immediate goals as you open for business is to start it in a good way. Make sure that you have a concrete business plan and that you have already estimated expenses long before. Legal requirements in your area should also be followed. In addition, you should also strive to get the best products and most popular brands to sell and at the same time, train your staff in a way that they will be friendly to all of your clients. This is unquestionably important because the products are what your customers are there for and your employees are the ones to deal with them. Having an unfriendly staff, even if you have the best dance store selections, can be really more detrimental to your business than you can imagine.


  • Doris said on January 14, 2011
    I am looking for someone to buy my inventory from a dance store I closed in Maryland because I am moving out of state. Know anyone? Good article
  • cindy said on March 19, 2013
    My dance wear store is located in northern IL. Interested in selling my inventory to a interested Buyer. Serious contacts only please!
  • Karin said on April 19, 2013
    @Cindy, My husband and I are looking at starting up a dance wear store in Virginia and would be interested in finding out what inventory you have available. Would you please send me a list what you have and what you are asking? I really appreciate your help. Thank you! Karin(!
  • Tangica Collins said on May 12, 2014
    I am looking to open up a dance store where I live but I don't know where to begin?
  • shakira tillman said on March 16, 2016
    Looking to start a dance store in florida anyone interested in selling some inventory.
  • Rhonda Masters said on September 30, 2016
    Time to sell my Dancewear store(only one in town for 13 years). Ready to negotiate. Asking cost of inventory and fixtures only. May be willing to sell inventory separately. Carry shoes, apparel, gymnastics, gifts and accessories. Masters dance program in our town. Please contact Check out my Facebook for Styles in Motion in Las Cruces, NM


    (All the above fields are required.)


    Popular Articles

    Join Our Newsletter